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  • Writer's pictureNikki Giacara


Rushing through the airport, I grabbed my usual 3 bottles of water and the latest fitness magazine, to ensure I was able to get some market research done. This month, it was Muscle & Fitness Hers, with none other than the beautiful Amanda Latona on the cover. 

I always buy fitness magazines, as I love to see what the general public is being told is "new" information. I also love fitness magazines because they provide very basic workout programs while promising an exuberant amount of weight or inches lost in an unrealistic amount of time. Kudos to them, because these magazines have been regurgitating wold workouts for years, yet they continue to fly off the shelves. 

Don't worry if you've fallen victim to this trap; we all have. I was the 13-year-old who had subscriptions to every fitness magazine and read them cover to cover. I cut and pasted articles and workouts into a fitness binder, and labeled it "The Bible" with an ECard that read "exercise: the poor mans plastic surgery."

I was determined to find a way to cut through the BS and figure out a way how I could look like my idols in these fitness magazines, because even at an early age, I knew these people didn't look the way they looked, by doing the workouts written in these magazines. I may have been young, but I was not stupid. 

Marketing comes in all forms, and the fitness industry is notorious for this. Don't get me wrong, such magazines provide basic principles for the average person looking to make some changes, but these magazines aren't for you. You're inquisitive, you're enthusiastic, and you have questions. You've done the yo-yo dieting, you've sought out personal trainers, you've purchased at home gym equipment, yet you're still not where you want to be. Lucky for you, Nick and I can provide you with the answers that will change your life forever. 

No two bodies are the same, then why would it make sense that two different bodies follow the same, single workout? It doesn't. Magazines are supposed to cater to the masses, however, a 45-year-old female attorney with previous injuries and spends 90 percent of her day sitting should  not be doing the same, generic workout the 20-year-old college athlete are doing, without the supervision of a certified personal trainer with experience. These two women are at two different points in their lives, and the attention to detail in both nutrition and exercise should be set up two different ways.

Don't be fooled by trends, or what seems to be "in." All it takes is one injury to affect you for the rest of your life. Be smart with your decisions, as no one cares more about you than you care about yourself. 

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